How to work aged insurance leads

Aged leads are internet leads that are days, weeks or months old. They cost a fraction of fresh leads because fewer people answer and fewer remember asking. They pay when you can dial a lot of them quickly and stay inside the rules.

Updated October 27, 2026

Check the consent first

Before you call or text, make sure the vendor can show the consent the person gave, when, and who it covers. Consent to be contacted by a specific company does not always carry over to another. Scrub the list against the National Do Not Call Registry and your own do-not-call list. See the calling rules.

Volume is the job

With aged leads you may reach only a small share on the first pass. A power dialer that moves to the next lead the moment a call ends, and a one-tap second dial, make the difference between 40 and 120 dials an hour.

A short, honest opener

"Hi Linda, this is Mark, a licensed agent. A while back you looked into life insurance online. Did you ever get that taken care of?" It reminds them they asked, and lets them say yes or no fast.

Work the list in passes

• Pass 1: one call to everyone.
• Pass 2: a second dial to the ones who did not answer, at a different time of day.
• Pass 3: a text to those who still have not answered, if they consented to texts.
• Mark wrong numbers and do-not-call requests at once, so no one calls them again.

How vdialer helps

Paste or upload up to 10,000 rows per file; dial with a one-tap second dial; dispositions and callbacks; wrong numbers and STOP replies stop further texts; calls only in the lead's local calling hours; and the coaching hands you the next line when they say "I already have coverage."