First Name vs Business Name, camelCase headers, and deliberately ignores Additional Phones/Last Activity rather than guessing. Read-only — writes nothing._priorName so it can be walked back. If the file has an Age column, a different age on the lead is corrected too (kept in _priorAge).{{craft}} reads lead.craft). Detected by score: Self-ID, HBCU, Divine Nine, Black pro orgs, #BuyBlack, Black-business directories, and high-density geography.dc-metro, then atlanta, then houston to get three distinct GMAP URLs.